From first meeting to “yes”.
We work directly with your people, on the deals you have right now.
We help B2B sales teams close more deals, using a methodology we tested on more than 200 deals from cold outreach.
Book the audit- 200+deals we tested the methodology on
- 100%of them came from cold outreach
- 6stages in the program, from diagnosis to optimization
Many deals are lost long before the closing meeting.
A weak discovery leads to a weak offer, and a weak offer moves you away from closing.
- The seller talks more than they listen.
- Questions stay on the surface and never reach what actually hurts the client.
- Nobody finds out the budget or who makes the decision.
- The offer is generic and ignores what came up in discovery.
- Negotiation slides to price instead of staying on value.
- Some of the people who decide never see the offer.
- Nobody asks for the decision.
- The team sends one follow-up and gives up.
- The client is left with the risk they see and decides to change nothing.
When sales stall, the people are usually fine. What’s missing is a methodology that connects the meetings.
If this sounds familiar, a 30-45 minute call is enough for us to show you which meeting loses you the most deals.
Book the auditWhat changes after the program
You close more of what you already get
Conversion goes up at every stage, on the inbound leads you already have.
Your team learns to sell cold
We build an outreach system around your ideal customer profile, so the team can create its own opportunities.
Six stages over about ten weeks
Monthly maintenance follows, so the system keeps working after we step back.
- Week 1
1 Team diagnosis
We find where deals stall and what your close rate is at each stage.
- Weeks 2-3
2 Goals and KPIs
We set one-year goals and KPIs for the founder and for the team.
- Weeks 3-4
3 Outreach system
We define your ideal customer and build the outreach system around it.
- One month
4 Implementation
We work one-on-one with each person and join them in real meetings.
- 2 weeks
5 Handover
The team takes over the system, and we set up KPI tracking and monitoring.
- Monthly
6 Optimization
One session a week, up to 4 hours, where we fix what isn’t working.
The first step is a free audit call.
Book the auditWho we work with
We’re a fit if you
- sell B2B and close deals over several meetings
- have at least 4 people in sales
- built your team mostly on inbound leads
- want to sell cold as well
We’re not a fit if you
- want a one-day motivational training
- want someone to sell instead of your team
- don’t have a sales team yet
Frequently asked questions
Have another question? Bring it to the audit call. Book a free audit
What kind of companies do you work with?
For now, only B2B companies based in Romania with at least 4 people on the sales team. The team is usually experienced, mainly on inbound leads, and wants two things: a higher conversion rate and the ability to sell cold.
How long does the program take?
Implementation takes about ten weeks across five stages: diagnosis, goals and KPIs, the outreach system, implementation alongside your team, and handover. Maintenance follows: one session a week with the team, up to 4 hours.
How much does it cost?
It depends on the size of your team and on what we find in the diagnosis, so there’s no list price. We discuss it after the audit call, which is free and comes with no obligation.
What happens in the audit call?
We talk for 30-45 minutes, online, with the founder or the sales manager. We walk through your current process meeting by meeting and show you where deals get stuck. After the call you receive a written diagnosis.
Do you sell on behalf of our team?
No. We work with your people: one-on-one training, joining them in real meetings, and writing the procedures they will follow. At the end, the system stays with you.
What is the methodology based on?
On a process that connects discovery, the offer and closing into a single system. We tested it on more than 200 deals sourced entirely from cold outreach, then adapt it to your business and your team.
Who is behind The Closing Labs?
The Closing Labs was founded by Beatrice Panait and is based in Bucharest, Romania. For now we only work with companies in Romania; the audit call takes place online.
Let’s find where your deals are lost.
The call is free and takes 30-45 minutes. Afterwards you get a written diagnosis and know what to fix first, even if we never work together.
- Online
- Written diagnosis
- No obligation
Or email us at contact@theclosinglabs.com